Privacy Policy

This Privacy Policy (“Policy”) explains how information about you is collected, used, and disclosed by your access or use of this site,, or otherwise as a result of your interactions with us. By visiting this site directly or through another site, you accept the terms and conditions of this policy. This policy applies to this site. We are not responsible for the content or privacy practices on any website not operated by us to which this site links or that links to this site.

We respect children’s privacy. We do not knowingly or intentionally collect personal information from children under age 13.  If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

Information Collection

We collect information from you in several different ways on this site.

Registration and Information Requests

  • Before using certain portions of this site, requesting information such as estimates, training or support you may be required to complete an online registration form. During registration, you will be asked to provide to us certain personal information, including but not limited to your name, address(es), phone number, email address and additional information Steelmax may find pertinent to fulfilling website user requests. In addition, we may also ask you for your country of residence and/or your organization’s country of operation, so we can comply with applicable laws and regulations. This type of personal information is used for communication with you about your request and for internal marketing purposes. If we encounter a problem when processing your request your personal information may be used to contact you.
  • Newsletter Subscription: When you subscribe to one of our email newsletters, we collect your email address, and in some cases your first and last name, company and job title.

Information We Collect Automatically

We may also automatically collect information about you when you access or use the site for various purposes including but not limited to:

  • Log Information: We obtain information about your use of our website, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to this site.
  • Device Information: We collect information about the computer or mobile device you use to access our services, such as the hardware model, operating system and version, unique device identifiers, mobile network information, and browsing behavior.
  • Location Information: We may collect information about the precise location of your device when you consent to the collection of this information. We may also collect information about your approximate location each time you access this site.
  • Information collected by cookies and other tracking technologies: We may use cookies, web beacons, and other tracking technologies to collect information about you and your interaction with this site, including information about your browsing behavior, purchase behavior, and other engagement with our services via the website. We use this information in one or more of the ways described in the “Use of Information” section below. Most web browsers are set to accept cookies by default, but you can usually change your browser settings to remove or reject cookies.

Information We Collect from Other Sources

We may also receive information about you from other sources and combine or link that with information we have about you. For example, we may collect demographic and change-of-address information from third-party sources and information from third party social media platforms (such as Facebook) if you log in to this site using your social media account credentials or if you make certain content and information publicly available, such as photos, videos, and profile information.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (hereinafter known as Google). Google Analytics uses so-called ‘Cookies’, which are text files that are saved on your computer and which analyze your usage of the website. The information generated by the cookie regarding your usage of this website is usually transmitted to a Google server in the USA and is saved there. If you activate IP-anonymization before or during your visit to this website, your IP address will be shortened by Google beforehand within the member states of the European Union or in other contracting states of the agreement across the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and will be shortened there. Google will use this information on behalf of the operator of this website to evaluate your usage of the website, to assemble reports on the website activities and to provide other services associated with the use of the website and of the internet to the website operator. Google ensures that the IP address transmitted by your browser is not compiled with other Google data, as a part of Google Analytics. You can prevent the saving of cookies by activating the specific setting of your browser software; however, doing so may limit your ability to use all the functions of this website.

Moreover, you can prevent the collection of the data generated by the cookie and the data based on your usage of the website (incl. your IP address) by Google as well as the processing of this data by Google. For this purpose, download the Browser-Add-on from the following link ( and install it.

Refer to for more information (general information on Google Analytics and data protection).

We would like to point out that Google Analytics is expanded by the gat._anonymizeIp(); code on this website in order to ensure an anonymized collection of IP addresses (so-called IP Masking).

Use of Social Plugins from Facebook, Twitter,  Instagram and LinkedIn 

Social Plugins (“Plugins”) of social networks are used on our website.

The plugins are not unrestricted, but are integrated into the page only by using an HTML link so as to increase the protection of your data when visiting our website. This integration ensures that no connection is established with the servers of the respective social network provider when opening a page of our website. Click on one of the buttons, a new window of your browser opens and the page of the relevant service provider opens, where you can activate the Like or Share button ( after entering your login data). Please follow the providers’ data privacy notice to know the purpose and scope of data collection and the further processing and the use of the data by the providers on their pages as well as your rights regarding this and setting options for protecting your privacy.


Use of YouTube Plugins

Social Plugins (“Plugins”) of the video portal YouTube are used on our website, which is operated by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (“YouTube”). Refer to for obtaining an overview of the plugins of YouTube and their appearance.

When opening a page of our website, which contains such a plugin, your browser establishes a direct connection to the YouTube servers. The content of the plugin is sent directly by YouTube to your browser and is integrated into the page. The integration helps YouTube to obtain information that your browser has opened the corresponding page of our website, even if you do not have a YouTube profile or have not logged on to YouTube. This information (including your IP address) is directly sent by your browser to a YouTube server in the USA and is saved there. If you have logged on to YouTube, it can immediately link the visit to our website to your YouTube account. If you interact with the plugins, for example, if you activate the “Play” button, then the corresponding information is directly sent to a YouTube server and is saved there. Moreover, the information is published on your YouTube account and your contacts are displayed there. Please follow YouTube’s data privacy notice to know the purpose and scope of data collection and the further processing and the use of the data by YouTube as well as your rights regarding this and setting options for protecting your privacy.

If you do not want YouTube to immediately assign the data collected by our website to your YouTube account, you must log out of YouTube before visiting our website. You can completely prevent the loading of YouTube plugins even with add-ons for your browser, e.g. with the script blocker “NoScript” (

Information Use and Disclosure

Internal Use

We use your personal information to process your request and provide you with customer service. We may internally use your personal information to improve this site’s content and layout, to improve outreach and for our own marketing efforts (including marketing our services and products to you), and to determine general marketplace information about visitors to this site.

Communications with You

We will use your personal information to communicate with you about this site and your information requests, our marketing of services, products or promotions. Also, we may send you a confirmation email when you register or communicate with us via forms or links on the website. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance.) Also, you may submit your email address for reasons such as to register for a contest or sweepstakes or to sign up for email newsletters and special offers. If you submit your email address, we use it to deliver the information to you. We always permit you to unsubscribe or opt out of future emails.

External Use

Except as otherwise set forth below, we do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone.

We may disclose information to third parties that perform specific functions on our behalf. However, we will only disclose the information that is necessary for them to perform their service.

We may disclose personal information or financial information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms and Conditions or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use this site for illegal reasons or to commit fraud.

We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it’s possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy in effect.

We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

Data Security

We take reasonable measures, including administrative, technical, and physical safeguards, to protect information about you from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

Opt Out/Corrections

Upon your request, we will correct or update your personal information; and/or stop sending emails to your email address.  You can make these requests by emailing us at

Please do not email your credit-card number or other sensitive information.

Offline Collection Use and Disclosure

We also may collect information offline. We will treat any information collected offline in a manner that is consistent with this policy. One example involves someone calling us to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to store information (such as order information), we will enter it into our database.

Updates to this Policy

If we change or update this Privacy Policy, we will post changes and updates on the site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this policy from time to time so you will know if the Privacy Policy has been changed or updated. If you have any questions about the policy, please contact us at